Overview of Longrich International
Jiangsu Longliqi Bio-Science Co., Ltd (Longrich) has one of the largest and most advanced centers for research and development of cosmetics and healthcare products in China. The company has more than 20 thousand employees, more than 35% of which are doctorate students, field experts and highly trained professionals. For the past 27 years, the company has seen steady growth in both its expansion and market shares.
Longrich is certified with both ISO9001 International Quality System and ISO14001 International environmental protection system. In 2008, Longrich was awarded with both titles “Customers Most Trust Company and Chinese Quality of Top 500”.
In July 2009, the Ministry of Commerce of the direct selling industry management information systems announced that Jiangsu LONGRICH Bio-Science Co., Ltd has officially obtained the China's direct selling license, making it the 24th corporation amongst 30 others to have acquired the direct selling license for China. Within that year, Longrich was selected as the “Top Ten Profitable Enterprises in Cosmetics Manufacturing Industry”.
At current, Longrich has already completed the goal of establishing 8 research and development centers namely LONGRICH (Japan) Beauty & Health Innovation Center, LONGRICH (USA) Health & Cosmetics Research Institute, Tsinghua University • LONGRICH Institute of Biotechnology, Jiangnan University (food science and technology national key laboratory) • LONGRICH Joint Functional Foods Research Institute, LONGRICH (headquarter) R&D Center, LONGRICH Post-Doctoral Research Station, LONGRICH Enterprise Academician Station and LONGRICH French R&D Center.
For the past 27 years, Longrich had always stood fast to revitalizing the economy of China, raising the standards of the company's scientific development while working hard to make great leaps forward towards the company's development. By implementing brand strategy, marketing strategy, talent strategy, science & technology strategy and management strategy, Longrich adopts modernized methods in research, in development, in production and also in marketing both products and equipments. With the recipient of the direct selling license in July 2008 from the Ministry of Commerce, a new boost of energy has been injected to the developments and plans of the corporation.
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